The Four Strategies
How to understand the essence of any business
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There’s really only four competitive strategies:
Broad + differentiated
Broad + low cost
Niche + differentiated
Niche + low cost
Of course, this might strike you as a wild oversimplification. But I want to convince you that it’s not.
In fact, I believe this lens is one of the most powerful tools that any founder, operator, or investor can have. Because it cu…